If you were to suggest to the average person that you go grab a hamburger together, they would almost certainly lead you to the nearest McDonalds or Burger King. This tells us two things about those companies.
1. They are highly visible.
2. They are perceived as a safe option.
One thing it does not tell us however, is that McDonalds or Burger King produce the best hamburgers in the city.
The best hamburgers in the city are probably to be found in some family-owned restaurant in a side street somewhere. Maybe they marinade the hand-prepared meat sourced from local farms, flame grill them in a certain way, use a special sauce made with a secret recipe handed down through the generations. Local residents that have stumbled upon it rave to their friends who begin to go there frequently and strike up a friendly rapport with the staff who know them by name. The atmosphere is inviting and the food is excellent. Suddenly McDonalds and Burger King pale by comparison.
A similar situation exists within the property management industry today. Many of our clients were once with larger and more visible companies but through bad experiences, quickly became desperate for change. By contrast it is one of our proudest achievements that we have not yet lost a client due to bad service. We know each of them by name and we look to treat them as people with individual needs rather than addresses on a spreadsheet.
When looking for a property management company, look beyond the highly visible and you may instead find the excellent.
www.westhillproperty.com
